TV Entrepreneurs Providing Inspiration

Entrepreneurs in programmes such as Dragons’ Den, The Apprentice and The Secret Millionaire are encouraging new people to start their own business.

A report from the Department for Business, Innovation and Skills revealed that 58% of non-entrepreneurs thought more positively about entrepreneurs in general because of positive TV coverage, while 51% were made more aware of entrepreneurship as a career through the media.

The report, which re-surveyed 1,250 respondents from the GEM UK 2009 Adult Population Survey, finds that 45% of those who are not entrepreneurs have watched television programmes in the last 12 months that demonstrate how to start or run a business. Around 40% say the programmes show the practical steps you need to take to establish a new company.

66% of entrepreneurs agreed that the depiction of entrepreneurship in the media has become more positive in the last ten years.

Business and Enterprise Minister Mark Prisk commented: “The media has such an important role to play in creating a positive image around entrepreneurship and starting your own business. It is very encouraging to see such a dramatic shift in recent years. I hope this trend continues.”

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